The Government is calling on food producers and shops to give more information on labels about where in Britain their food comes from, as new research shows that almost 80 per cent of people see buying local food as a top priority.
The new research highlights that vegetables (51%) and meat (40%) topped the list of products that people would buy if a local option was available, demonstrating the potential to grow our meat and vegetable industry, worth £10.5 billion in 2014.
Food retailers and producers are already embracing the growing demand for local food, with supermarket Tesco developing a unique tool that allows online shoppers to search for products sourced within 10 miles of their local area. In addition, country of origin labelling on meat produce is now widely in use.
The government has already pushed for country of origin labelling for fresh, unprocessed goat, pork, lamb and poultry which has been required by law since April this year. Research from 2013 showed that around 90% of retailers went further to provide clearer country of origin labelling for lightly processed products such as bacon, sausages and burgers and some dairy products including milk.
Monday September 21, 2015/ DEFRA/ United Kingdom.