“Gene editing offers incredible promise, but success depends on connecting with consumers and delivering benefits that align with their values,” said Charlie Arnot, CEO of The Center for Food Integrity. “Consumers are much more open to gene-edited products when the benefits are clear, personal and values-based.” 


See a summary of the research here and find more information at PRRSResistantPig.com. 


#geneediting #PRRSResistantPig #PRRS #AgInnovation

🧬 One more parity = more pigs, less cost

Adding just one parity can save up to €50 per pig and reduce emissions per kg of pork. Camborough sows average over 5 parities in top UK herds, with mortality under 8.5%.

Learn how PIC delivers long-term value → https://gb.pic.com/products/camborough/

Dr. Dominiek Maes, from Ghent University, within the framework of the Ceva Innovation Summit 2025, explains why the latest advances in Mhyo vaccination can make a difference after an infection.

How are disinfection arches activated?

Disinfection arches can be activated using photocells or by manually activating push buttons. Photocells activate the disinfection arch automatically when the presence of the vehicle to be disinfected is detected. Using a manual push button allows the disinfection arch to be activated at any time.

New Video: Agrifood By‑Products in Sustainable Pig Production
mEATquality Project
Consumers increasingly value sustainably produced pork - creating new opportunities for more circular pig production. Our new video shows how agrifood by‑products can be successfully integrated into pig diets, helping reduce waste, lower feed costs, and improve resource efficiency.
Within mEATquality, we explore how innovative feeding strategies support sustainability without compromising meat quality - adding value through a stronger sustainability profile and greater consumer trust.