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Success of the animal welfare meat labelling in Denmark

Many Danes know the animal welfare labelling of pork products. This greater knowledge can help to encourage animal welfare.

Monday 26 March 2018 (30 days ago)

According to the data of the Ministry of Agriculture of Denmark, half of the Danes have heard of or know the animal welfare labelling that appears on the labels of pork products. So far, pork is the only product that applies this kind of labelling, with the objectives established after its launching last year having been exceeded.

When the first products with the animal welfare labelling were available in May 2017, the goal was that 40% of the population knew about the label before the end of 2018. Now, a survey on knowledge and confidence regarding the label shows that awareness reaches 49%. At the same time, a confidence target of 60% was established for the label, and according to the survey the percentage reaches 67%.

The Danish Minister, Mr Esben Lunde Larsen, is pleased that thanks to this labelling regarding the welfare conditions of animals raised on farms, the Danish consumers help to increase animal welfare through an informed choice.

The survey shows that most of the Danish consumers that support animal welfare are willing to pay more to guarantee that the animals are raised under better animal welfare conditions.

After the implementation of the labelling of pork, it is expected that in 2018 this labelling is implemented on chicken.

Tuesday, March 13th, 2018/ Miljø- og Fødevareministeriet/ Denmark.
http://mfvm.dk/

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