Consumers have increased their purchases of sustainable food again. More than one billion euros was spent during the first half of 2012. This is 23.4% more than in the same period last year. These findings are the result of a mid-term study carried out by the Agricultural Economics Research Institute at Wageningen UR.
Total spending on food during the same period rose by 1.2%. Consumers spent considerably more on the "Beter Leven" and "Scharrelvlees" quality marks, a rise of 65.1% and 171.4% respectively. But the "EKO/Biologisch" quality mark scored the best, accounting for 43.6% of the total sustainable turnover.
The study examined spending per product group. The highest growth was seen in the meat/cold cuts sector. This was mainly comprised of meat products with the Beter Leven quality mark. The majority of the sustainable food bought was sold via supermarkets. This figure was 65% during the first half of 2012, compared with 60% in the first half of 2011.
Monday October 15, 2012/ Wageningen University/ Netherlands.