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EFSA and its partners across Europe are back with Safe2Eat 2026, continuing their joint commitment to empower citizens with clear, science-based food safety information. Kicking off in April 2026, the campaign builds on the success of previous editions, expanding its reach and deepening engagement to support informed and confident food choices across Europe and beyond.
Now in its sixth year, Safe2Eat remains a flagship EU-wide initiative designed to make food safety science accessible and relevant to everyday life. By translating complex scientific knowledge into practical guidance, the campaign helps consumers better understand how food safety works and how it supports their health and wellbeing.
Since its launch, Safe2Eat has steadily expanded its geographical scope. From an initial group of 9 participating countries, the campaign reaches 23 countries across Europe and beyond in 2026. This year’s edition brings together EFSA’s partners, underlining the campaign’s continued relevance and its role in promoting safe and informed food choices across borders.
Safe2Eat 2026 builds on strong results achieved in 2025. According to an Ipsos survey conducted in November 2025, the campaign reached 41% of citizens in the surveyed countries. Beyond visibility, the campaign supported more thoughtful engagement with food safety topics: people exposed to Safe2Eat reported paying greater attention to food safety, thinking more critically about their food choices, and showing increased interest in the science behind safe food.
Safe2Eat 2026 focuses on three key areas that reflect citizens’ everyday concerns and questions about food:
- Safe food practices, offering practical advice on reading labels and on the safe handling, storage and preparation of food, grounded in the latest scientific evidence.
- Food and your health, providing guidance on balanced diets, nutritional needs and health claims, and explaining the science that supports them.
- What’s in your food, delivering clear information on additives, flavourings, novel foods and allergen labelling to support transparency and consumer confidence.
More information and campaign materials are available on the Safe2Eat website.
April 16, 2026 / EFSA / European Union.
https://www.efsa.europa.eu
