The European Commission has approved 27 programmes to promote agricultural products in the European Union and in third countries. The total budget of the programmes, the grand majority of which will run for a period of three years, is € 77,4 million of which the EU contributes € 39 million. The selected programmes cover a variety of product categories, such as fresh and processed fruit and vegetables, dairy products, quality products (PDOs, PGIs, TSGsand organic products), flowers, quality meat, as well as, for the first time, sheepmeat.
By 15 June 2014, within the information and promotion scheme, the Commission services received 43 proposals for programmes targeting the internal market and third countries as part of the second wave of programme selection for year 2014. After evaluation, 27 programmes were retained for co-financing out of which 21 target the internal market and 6 target third countries. Third countries and regions targeted are: North America, Latin America, Middle East, South-East Asia, Japan, North Africa and Turkey.
Moreover, two of the accepted programmes are so-called multi-programmes, programmes from organisations located in different member states that jointly carry out a promotion campaign. In the context of the recently agreed reform of the promotion policy, this type of promotion campaigns will be even more encouraged.
Thursday October 30, 2014/ EC/ European Union.