The Government of Canada is helping producers and agri-food exporters penetrate new markets by increasing the visibility of Canadian premium products internationally. The Honourable Christian Paradis, Minister of Industry and Minister of State (Agriculture), was pleased to announce investment of up to $1.5 million in support of these efforts.
With nearly 400 members, the Agri-Food Export Group Québec–Canada, founded in 1990, is the largest Canadian association of agri-food exporters delivering quality international market development services. The association will receive up to $1.5 million for 2012–13 to provide training to members on export expansion in new and existing markets and to undertake buyers' missions, trade meetings, and trade shows. The investment will also serve to develop promotional material, information kits, and strategic alliances abroad.
Through the AgriMarketing Program under Growing Forward, the Government of Canada is investing $88 million to help industry implement long-term international strategies, including activities such as international market development, industry-to-industry trade advocacy, and consumer awareness and branding.
The Government of Canada has identified market development as a priority under Growing Forward 2, and this announcement is another example of what is being done to enhance competitiveness and drive innovation and long-term growth in Canadian agriculture.
Thursday December 20, 2012/ Agriculture and Agri-Food canada/ Canada.