Agriculture Minister Gerry Ritz announced the details of the AgriMarketing and AgriCompetitiveness Programs under Canada's new agricultural policy framework Growing Forward 2. These programs complement the AgriInnovation Program which was unveiled in December, 2012.
The AgriMarketing Program, which comes into effect on April 1, 2013, is now accepting applications. The new program – a five-year, $341-million initiative -- is designed to help industry improve its capacity to adopt assurance systems, such as food safety and traceability, to meet consumer and market demands. It will also support industry in maintaining and seizing new markets for their products through branding and promotional activities.
The new $115-million AgriCompetitiveness Program will make targeted investments to help the sector adapt to rapidly changing and emerging global and domestic opportunities and issues, respond to market trends and enhance business and entrepreneurial capacity.
Thursday January 31, 2013/ Agriculture and Agri-Food Canada/ Canada.