Soybean organizations from Minnesota, Nebraska and South Dakota, as well as the United Soybean Board, stepped up to the plate with an additional $1.35 million in checkoff funding to support USMEF’s pork marketing programs in the key international markets of Japan, Mexico and South Korea.
The Minnesota Soybean Research and Promotion Council (MSR&PC) got the ball rolling by investing an additional $800,000 toward USMEF promotions in Japan and Mexico during late 2009 and the first quarter of 2010. The Nebraska Soybean Board soon stepped forward with a commitment of $200,000 toward the same Japan/Mexico effort. The “Pork Stimulus Package” gained further momentum when the United Soybean Board (USB) invested $250,000 in pork marketing programs in South Korea and the South Dakota Soybean Research and Promotion Council made an additional investment of $100,000. The purchasing power of the $1.35 million soybean industry investment will actually approach $4 million, because USMEF is able to use these funds to leverage support other, non-checkoff sources.
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