New branding and a proposed new way of working for the Agriculture and Horticulture Development Board (AHDB) was formally launched at today’s Cereals event in Lincolnshire.
This will see AHDB’s sector-focused activity delivered under six brands, AHDB Beef and Lamb, AHDB Cereals and Oilseeds, AHDB Dairy, AHDB Horticulture, AHDB Pork and AHDB Potatoes. Cross sector projects will be delivered as AHDB.
Last week, the main AHDB Board agreed to start a reorganisation of AHDB’s senior team into wider functional roles. This is to drive collective delivery of activity in five areas covering industry strategy, technical, communications and market development, finance and HR.
Wednesday June 10, 2015/ AHBD pork/ United Kingdom.