Ministers in general agreed that information about animal welfare in livestock production could enable consumers to make informed purchasing decisions and help EU farmers to obtain the desired recompense for their efforts. At the same time, ministers made it clear that any welfare information system would have to be simple and easy to understand, as well as in line with the rules of the WTO. Many ministers highlighted also the need to avoid an increase of production costs as well as of the administrative and control burden. They also stressed the need to evaluate how to cover imported products.
Some ministers mentioned the organisation of information campaigns and the publication of flyers on animal welfare as other or complementary options for informing consumers. Many ministers pleaded for a label to recognize animal welfare levels going beyond the legal
minimum standards. However, several of them insisted that such a label shall not lead to a
depreciation of food produced in accordance with the legal minimum standards for animal welfare nor to a confusion with existing standards such as on organic farming. Some ministers expressed a preference for a label recognizing the EU legal minimum standards which are already very high.
The majority of ministers expressed a strong preference for a voluntary animal welfare labelling scheme rather than a compulsory scheme. Many ministers supported the idea of an information system for the "European production model" as a whole, rather than having a separate information system for each standard. Some ministers suggested a step-by-step-approach, introducing at a first stage separate information systems for some key standard and creating, if appropriate, new information system for other standards at a later
stage. Furthermore, a majority of ministers agreed that more research is needed to get scientifically sound and reliable indicators enabling a labelling to allow consumers to distinguish between different animal welfare levels. They supported in general the creation of an European Network of Reference Centres which could facilitate sharing of information and provide technical support for the development and implementation of such indicators.