The total budget for the programmes, which will run for between one and three years, is €75.1 million, of which the EU will contribute €37.6 million (50%). The selected programmes cover wine, PDOs, PGIs and TSGs, organic food and farming, fruit and vegetables, horticulture, milk and milk products, olive oil and table olives, eggs, seed oil and meat.
‘European Union agricultural products are unique in their quality and diversity,’ said Dacian Cioloş, Commissioner for Agriculture and Rural Development. ‘In an increasingly open global market, it is not enough to produce excellent food and drink. We must increase efforts to communicate the standards and quality of European agricultural products to consumers. EU programmes of this kind are an effective way of helping our producers in an increasingly competitive world.’