Read this article in:

EU: 2019 programmes for the promotion of EU agri-food products

The 2019 programmes for the promotion of EU agri-food products will focus primarily on markets outside the EU with the highest potential for growth.

Friday 16 November 2018 (7 months 3 days ago)
Like

The European Commission adopted the 2019 promotion policy work programme on 14 November, with €191.6 million to be made available for programmes selected for EU co-financing - an increase of €12.5 million compared with 2018. €89 million will be allocated to campaigns in high growth countries such as Canada, China, Colombia, Japan, Korea, Mexico, and the United States. Some of the money will be earmarked to the promotion of specific products, like table olives.

Phil Hogan, Commissioner for Agriculture and Rural Development said: "Europe is the world's top producer of quality food and drink. I am happy to say that, with an even greater emphasis on promotion efforts in 2019, we will increase awareness of this fact both in the EU and in third countries with high growth potential, to the benefit of our farmers and agrifood producers. Our increasing number of trade agreements means more opportunities for our producers to tap into and the Commission stands fully behind them to support them in the promotion and export of their products."

Within the EU itself, the focus is on campaigns that promote the different EU quality schemes and labels, including protected designation of origins (PDOs), protected geographical indications (PGIs) and traditional specialty guaranteed (TSGs), as well as organic products. In addition, a share of the funding is targeted at certain specific sectors, like sustainably produced rice, and fruit and vegetables. The latter was specifically selected to promote healthy eating amongst EU consumers.

The calls for proposals for specific campaigns will be published in January 2019. They will be open to a wide range of bodies, such as trade organisations, producer organisations and agri-food groups responsible for promotion activities.

Wednesday November 14, 2018/ EC/ European Union.
http://europa.eu/rapid

Swine news

USA: Pork 204015-Nov-2018 7 months 4 days ago

News from Economy

USA: Pork 204015-Nov-2018 7 months 4 days ago

Article Comments

This area is not intended to be a place to consult authors about their articles, but rather a place for open discussion among pig333.com users.
Leave a new Comment

Access restricted to 333 users. In order to post a comment you must be logged in.

Not a registered user of 333?sign upand access swine prices, the search engine, ...
It is fast and free
Are you registered in 333?LOGINIf you've forgotten your password we'll send it to you here

tags

Swine News

Swine industry news in your email

You are not subscribed to this list

14-Jun-201907-Jun-201931-May-201924-May-2019

Log in and sign up on the list

Not a registered user of 333?sign upand access swine prices, the search engine, ...
It is fast and free
Are you registered in 333?LOGINIf you've forgotten your password we'll send it to you here