This investment will help Canada’s pork industry in their efforts to boost awareness of the industry in priority international markets, positioning Canadian pork producers to further benefit from new opportunities created by Canada’s free trade agreements.
This funding will help the sector to strengthen its knowledge of market opportunities, enhance promotional efforts, increase contact with potential buyers and grow market opportunities for chilled pork exports.
The project is funded through the Canadian Agricultural Partnership’s AgriMarketing Program, which helps industry increase and diversify exports to international markets and seize market opportunities. The program supports industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
Canada Pork International (CPI) is the export promotion market development agency of the Canadian pork industry. It is a joint initiative of the Canadian Meat Council, representing the pork packers and trading companies, and the Canadian Pork Council, which is the national hog producer organization.
In 2018, the Canadian pork industry exported $3.9 billion worth of pork to 89 countries.
There were 14 million hogs on January 1, 2019 on approximately 8,060 farms in Canada. Farm cash receipts from the sale of hogs in 2018 totalled $4.1 billion.
Thursday July 25, 2019/ Agriculture et Agroalimentaire Canada/ Canada.