Canadian swine producers will benefit from increased export access with the support of the Government of Canada. Parliamentary Secretary Pierre Lemieux (Glengarry-Prescott-Russell), on behalf of Agriculture Minister Gerry Ritz, announced an investment of more than $1.3 million to help the Canadian Swine Exporters Association (CSEA) increase its international marketing and promotion of Canadian purebred swine genetics.
This investment is enabling CSEA members to participate in key industry trade shows, including the International Livestock and Dairy Expo (ILDEX) in Vietnam later this month.
"The AgriMarketing Program has assisted us in opening new markets in new countries to further develop the swine industry globally," said CSEA Executive Director Rosemary Smart. "Today, the Canadian swine sector benefits from a solid reputation all over the world for its top-quality, healthy genetics."
The investment announced is provided by the AgriMarketing Program under Growing Forward, which helps industry implement long-term international strategies. As a recipient of AgriMarketing funds, CSEA will help brand Canadian agricultural products around the world, building greater recognition for the quality, safety advantages and environmental benefits of Canadian products. Tools and promotional items are available to CSEA as a registered Canada Brand member to help develop its marketing strategies and activities.
Monday March 20, 2012/ Agriculture and Agri-Food/ Canada.