On behalf of Agriculture Minister Gerry Ritz, Parliamentary Secretary Pierre Lemieux (Glengarry—Prescott—Russell) and Member of Parliament Chungsen Leung (Willowdale) announced an investment of up to $2.65 million to the Canadian Food Exporters Association (CFEA) to help food and beverage processors increase their competitiveness in key global markets around the world.
The CFEA will lead missions with its members to major international trade shows in Asia, Europe, and the Middle East, as well as smaller ones in Latin America and Africa, showcasing Canada’s safe, high-quality food products to international buyers. Trade shows provide industry members with valuable opportunities to promote the quality, safety advantages, and environmental benefits of Canadian products; to create new international contacts; and to strengthen existing business relationships.
This investment is made through the Government of Canada’s AgriMarketing Program, a five-year, $341 million initiative under Growing Forward 2. The objective of the Program’s Market Development stream is to build and promote Canada’s ability to expand domestic and export markets by undertaking promotional activities to help position and differentiate Canadian products and producers and ensure the industry’s ability to meet market requirements.
Wednesday January 8, 2014/ Agriculture and Agri-Food Canada/ Canada.