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The Belgian pig sector will soon introduce its own animal welfare label that allows retailers to offer their customers local pork that has been guaranteed to be produced according to animal welfare standards that exceed the statutory standards.
In addition to transparency for consumers, the label also offers producers the opportunity to differentiate themselves. The new label offers each retailer who will use the label the opportunity to put their own emphasis on any additional efforts that they and their customers find important. In other words, the label offers a strict set of basic standards, on which butchers, supermarkets, and other retailers can set their own requirements.
For consumers, the label provides clarity and transparency. It also gives them the opportunity to make even more conscious choices whether in terms of sustainability, health, animal welfare, quality, or taste.
This is the first time that a national animal welfare label has been launched in Belgium. The label is an initiative of Belpork. This animal welfare module builds on BePork, the generic quality system that is a market access condition for the pig sector and that was launched on January 1, 2021.
October 6, 2021/ Belpork/ Belgium.
https://belpork.be/
