Practical innovation, built into your herd

From AI-assisted sow scoring to PRRS resistance R&D, PIC genetics bring high-tech solutions without the complexity. It’s innovation you can use — today.

Explore how PIC genetics future-proof your farm →

Feed less, produce more

A 5% FCR improvement saves up to 18 kg of feed per pig — lowering both cost and emissions. Camborough is now 5% better than EU benchmarks, delivering efficient growth at every stage.

See how PIC boosts feed performance →https://gb.pic.com/newsletter-picmatters/

#PICUK #FeedEfficiency #CostControl #PigGenetics #SustainableFarming

“Gene editing offers incredible promise, but success depends on connecting with consumers and delivering benefits that align with their values,” said Charlie Arnot, CEO of The Center for Food Integrity. “Consumers are much more open to gene-edited products when the benefits are clear, personal and values-based.” 


See a summary of the research here and find more information at PRRSResistantPig.com. 


#geneediting #PRRSResistantPig #PRRS #AgInnovation

🧬 One more parity = more pigs, less cost

Adding just one parity can save up to €50 per pig and reduce emissions per kg of pork. Camborough sows average over 5 parities in top UK herds, with mortality under 8.5%.

Learn how PIC delivers long-term value → https://gb.pic.com/products/camborough/

More pigs, less impact — it starts with genetics

Camborough and X54 sows now deliver +3.5 piglets/sow/decade and lower feed use — cutting farm emissions by 12% per pig since 2016. That’s sustainability you can measure.

Discover how PIC helps you grow greener profits → https://gb.pic.com/products/camborough/

#PICUK #PigGenetics #Sustainability #FarmEfficiency #GreenerFarming

“Circana has conducted research on this topic for more than three years, consistently finding that gene-edited pork scores in the upper quintiles, which indicates average to above average purchase likelihood,” said Staci Covkin, Circana Principal of Innovation, Consumer & Shopper Insights.

Read the full press release to see more details about the research.

Genetics that prepare you for tomorrow
Future diseases need proactive solutions. PIC is leading with:
• F18 & F4 resistance in maternal lines
• PRRS-resistant pigs
• GNX health performance tracking
• Immunity traits in sow selection

Stronger Starts, Fewer Losses
Every piglet lost before weaning is a missed opportunity—and a direct cost. In systems focused on output and welfare, survivability has become a make-or-break metric.
A 1% increase in preweaning survival in a 1,000-sow herd = up to 400 more pigs/year. That’s more pigs to market—and more margin.
PIC genetics prioritize piglet robustness, not just prolificacy:
• Higher birthweight
• Improved uniformity and early suckling behaviour
• 93.5% survival in Camborough herds
• >94% in elite X54 systems
Stronger starts mean smoother farrowings, fewer losses, and more confidence in your sow herd.
Want to increase piglet survival and profitability? Ask us how Camborough and X54 make it happen—and learn more about our genetic solutions.

Reliable reproductive cycles for long-lasting results
PIC sows maintain over 2.4 farrowings/year until the 5th cycle, with short heats and consistent production. More regular cycles = fewer unproductive days and greater efficiency.
Discover how PIC is building a solid foundation for the future!

Heavier at birth, more independent

Fewer than 6% of Camborough piglets weigh under 900 g today (vs. 10% in 2015). More weight = less care, better survival, and faster growth.

See the impact of our maternal selection → https://gb.pic.com/newsletter-picmatters/

#PICUK #BirthWeight #VigorousPiglets #GeneticSelection #SwineGenetics