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The recent news of establishing DanBred BV supported by six multipliers has been well-received in the market. Now DanBred takes further steps to improve and strengthen the market-position by fortifying the DanBred AI-infrastructure together with KLASSE Ki.
Furthermore, the large number of farms working with “Genepro” on-farm-replacement in Northwest Europe and multiplier farms using DanBred genetics will experience a continuous service with superior DanBred genes from KLASSE Ki.
KLASSE Ki holds the single largest DanBred boar pool outside of Denmark.
“We have successfully secured the supply chain of breeding stock and now the delivery of semen. And with a strong partner like KLASSE we have also secured sales, marketing and service to the Dutch market. The new DanBred structure, including our global organization and brand proposition gives us a strong presence including the best quality and service to our customers,” says Claus Holmgaard, Sales Director and CCO, DanBred.
DanBred has meanwhile established their own branch office in the Netherlands, and created a Joint Venture with ARL-Genetics from England that together with DanBred P/S will hold ownership of KLASSE Ki. Stefan Derks, continues as director of KLASSE Ki as well as director for DanBred BV. The new unified brand-identity secures a strong position for DanBred genetics and improved quality of service and advice to customers.
“The DanBred Breeding program has the worlds’ highest breeding progress of 2 EUR/slaughter pig per year. Combine that with our high standards in service and aftersales support and the marketing muscle of the new DanBred, we have a really strong package. Not only for our Dutch customers, but for Northwestern Europe and overseas destinations too,” says Stefan Derks, director of KLASSE Ki and DanBred Netherlands.
August 9, 2018 - DanBred
