AB Agri Ltd has today announced its purchase of Michel Pasze, the specialist baby animal nutrition business based in Smigiel, Poland. The acquisition includes a factory and 35 employees. It will operate as Primary Diets Polska and will substantially boost AB Agri’s Primary Diets business in Poland and surrounding markets.
Primary Diets has been selling its UK produced, baby starter feed brands and Premier Nutrition premix in Poland for the last 12 years. Over this time Poland has developed into Primary Diets’ largest export market.
Dr Ian Wellock, General Manager of Primary Diets commented, “The acquisition of the Smigiel factory represents a major investment, helping us to accelerate our Primary Diets business growth in Poland and central Europe.
“It demonstrates our commitment and belief in the future of livestock farming in Poland and the surrounding European countries, and is a key step in our ambition to creating the most successful baby animal feed business in Europe.
“We will continue to provide our existing Primary Diets customers and the customers of Michel Pasze with the best possible service, product quality and performance.”
Primary Diets Polska will be investing in the production facility to ensure it meets the required standards as an industry leading producer. Once completed, some of the feed production currently undertaken in the UK for export to the EU, will transfer to Poland.
AB Agri Ltd