articles about production in Articles

How to communicate effectively from the swine industry to reach consumers

Communication in the swine industry today faces a double challenge. On the one hand, there is a real need to transparently show the sector's work to an increasingly distrustful consumer, who is either uninformed or saturated with emotional messages. On the other hand, we must do so in a changing digital environment, which rewards the authentic, the emotional, and the useful.

Chronic inflammation. The unknown (profit) assassin

Who talks about inflammation? We all might mention it when we exercise too much – aching joints, stiffness – or is it just we are all getting older…? But we do not really talk about inflammation much. And certainly, when we think about our livestock, we do not really mention it at all. Well…we should.

Analysis of Latin American swine farming performance in 2024 and outlook for 2025

In 2024, the Latin American swine industry continued to show outstanding performance, reaffirming its potential, resilience, and capacity to adapt to the challenges facing the sector in a complex market environment. However, given the current geopolitical circumstances, reconfiguration of international pork trade flows in Latin America is expected in 2025 as a result of retaliation against the tariffs imposed by the United States.