HKScan has landed an important contract with the Chinese e-commerce giant Alibaba. With its Omega-3 Pork® quality products HKScan is the first company in the Finnish meat industry to get products to Alibaba’s grocery retail reinventing Hema supermarkets and online store.
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Danish Crown, and Alibaba’s Win-Chain have today signed an agreement on weekly deliveries of 250 tonnes of Danish pork from Danish Crown’s new factory in China for five years. The agreement is worth at least 300 million euro (2,5 billion RMB).
While there is still much we do not know about how ASF will spread in the coming months, what is clear is that the scale of potential upside in demand and potential risk of contamination has perhaps never been greater.
China is the world’s largest pork market and Chinese are consuming more and more imported pork. HKScan and its Chinese partner, Qinglian Food, participate currently in the Asia´s biggest food exhibition SIAL in Shanghai, China and introduce the joint venture Nordic Lotus Food Co to customers.
Despite being the world’s 6th largest producer of pork and growing global demand, Vietnam exports less than 1% of its total production.
The last details have been finalised, so Danish Crown's subsidiary Tulip Food Company now has permission to export both sausages and canned products to China.