The EU loses 7.0 percentage points of market share, dropping from 30.3 per cent to 23.3 per cent. Also, the long-term competitiveness of the EU is not very promising, given its appreciating currency and strict animal welfare and environmental regulations. Canada's market share decreases by 6.4 percentage points, while the US gains 13.2 percentage points. Despite SPS challenges, Brazil's long-term prospects are good, with new investments to improve infrastructure and raise productivity. Brazil's market share grows by 4.4 percentage points.