The National Pork Board has named a new task force that will examine consumer needs, animal care, sustainable pork production and other current challenges facing the industry to define a future vision of the Pork Checkoff and, on a larger scale, the entire pork industry.
Beginning December 2013 the yearlong planning process will review research, market data and opinions of industry leaders to set a strategic vision that will carry the organization from 2015 through 2020. The primary goal is to assess the Pork Checkoff's role in an ever-changing world and set the priorities that can help pork producers better meet customer needs.
The current five-year strategic plan was unveiled in 2009 and will be complete next year. Through that process, the Pork Checkoff defined three critical issues, including: protecting a producer's freedom to operate, enhancing U.S. and international consumer demand for pork and making U.S. pork producers more competitive in the global marketplace.
For the first time, the planning process will bring together pork producers, animal health experts, packers, processors and food distributors, and foodservice and retail experts. By involving key leaders from both pork production and its allied industries, the National Pork Board expects diverse opinions to inform its deliberations.
Thursday November 21, 2013/ National Pork Board/ United States.