United Kingdom - BPEX launches pork labelling campaign

BPEX has launched a campaign to encourage processors and retailers to make country-of-origin labelling clearer on pork products. The campaign comes after a YouGov survey revealed that consumers find labelling on pork products confusing and are concerned that products containing imported pork that does not meet minimum UK welfare standards can legally be labelled as ‘British’ or ‘UK’ produce.

BPEX has launched a campaign to encourage processors and retailers to make country-of-origin labelling clearer on pork products.

The campaign comes after a YouGov survey revealed that consumers find labelling on pork products confusing and are concerned that products containing imported pork that does not meet minimum UK welfare standards can legally be labelled as ‘British’ or ‘UK’ produce.

http://www.meatinfo.co.uk/news/fullstory.php/aid/8878/BPEX_launches_pork_labelling_campaign.html

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United Kingdom - BPEX launches pork labelling campaign

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