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United Kingdom: advertising ban on antimicrobials the right decision

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The British Veterinary Association (BVA) has welcomed the decision to prohibit the advertising of antimicrobials directly to animal keepers from 2013 in a bid to reduce antimicrobial resistance.

16 October 2012
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The British Veterinary Association (BVA) has welcomed the decision to prohibit the advertising of antimicrobials directly to animal keepers from 2013 in a bid to reduce antimicrobial resistance.

The Veterinary Medicines Directorate (VMD), which regulates veterinary medicines in the UK, announced that the Veterinary Medicines Regulations will be revised next year to take account of the change which the BVA has been calling for. The change has come as a result of the European Commission’s view that the UK did not correctly transpose the European Directive 2001/82/EC which prohibits the advertising of certain veterinary medicinal products to the ‘general public’.

When the VMD consulted on proposals to restrict the advertising of antimicrobials to farmers in 2010 the BVA supported the measure as a sensible approach to the responsible use of antimicrobials.

Thursday October 11, 2012/ BVA/ United Kingdom.
http://www.bva.co.uk/

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22-Oct-2012David BurchDavid BurchIn some defence of the former decision, the UK pig industry were very clear they wished for advertising to continue to pig producers. Germany had banned the advertising of POMV products many years before but had one of the worst MRSA problems in pigs in the EU. In the end it comes down to responsible use of critical use antibiotics.
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