The British Veterinary Association (BVA) has welcomed the decision to prohibit the advertising of antimicrobials directly to animal keepers from 2013 in a bid to reduce antimicrobial resistance.
The Veterinary Medicines Directorate (VMD), which regulates veterinary medicines in the UK, announced that the Veterinary Medicines Regulations will be revised next year to take account of the change which the BVA has been calling for. The change has come as a result of the European Commission’s view that the UK did not correctly transpose the European Directive 2001/82/EC which prohibits the advertising of certain veterinary medicinal products to the ‘general public’.
When the VMD consulted on proposals to restrict the advertising of antimicrobials to farmers in 2010 the BVA supported the measure as a sensible approach to the responsible use of antimicrobials.
Thursday October 11, 2012/ BVA/ United Kingdom.