During a food related crisis or incident, rapid, concise and clear communication is essential to manage the crisis and protect consumers. EFSA, which was set up in response to a series of food crises in the late 1990s, has now published recommendations for communicating during a crisis that can serve as a reference for the national food safety authorities of EU Member States.
The document describes the different phases of an incident and provides step-by-step guidance for effective communication activities. The best-practice advice centres on important principles such as:
- Taking control of communicating about a situation.
- Communicating quickly to protect human health.
- Identifying target audiences and the tools to reach them.
- Communicating clearly and transparently.
- Collaborating with partners because food-related crises do not stop at international borders.
Tuesday March 15, 2016/ EFSA/ European Union.