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How to communicate during a food crisis – EFSA shares guidelines

EFSA has now published recommendations for communicating during a crisis that can serve as a reference for the national food safety authorities of EU Member States.

Monday 18 April 2016 (2 years 5 months 1 days ago)
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During a food related crisis or incident, rapid, concise and clear communication is essential to manage the crisis and protect consumers. EFSA, which was set up in response to a series of food crises in the late 1990s, has now published recommendations for communicating during a crisis that can serve as a reference for the national food safety authorities of EU Member States.

Key principles

The document describes the different phases of an incident and provides step-by-step guidance for effective communication activities. The best-practice advice centres on important principles such as:

  • Taking control of communicating about a situation.
  • Communicating quickly to protect human health.
  • Identifying target audiences and the tools to reach them.
  • Communicating clearly and transparently.
  • Collaborating with partners because food-related crises do not stop at international borders.

Tuesday March 15, 2016/ EFSA/ European Union.
http://www.efsa.europa.eu/

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