European Union - Half of European shoppers will buy more ethical food and drink in the future

Half (49%) of shoppers across four European countries expect to be buying more food and grocery products with ethical credentials in the future, according to new consumer research published by international food and grocery analysts IGD.
Friday 17 September 2010 (7 years 10 months 6 days ago)
Half (49%) of shoppers across four European countries expect to be buying more food and grocery products with ethical credentials in the future, according to new consumer research published by international food and grocery analysts IGD.

Top of the list of ethical issues that interest shoppers is food from their local area, with a third (35%) saying that they will buy more in the future. Then came Fairtrade (24%) and animal welfare (also 24%), and finally organic with a fifth (21%) of shoppers supportive.

Interest in ethical shopping is varied among the four countries surveyed. For example, British and German shoppers expect to be buying more local and regional food in the future, while organic is increasingly popular in France and Spain.

Animal welfare
• 28% of shoppers in Britain expect to be buying more products with high animal welfare standards in the future*
• 30% of French shoppers feel the same
• In Germany this figure is 8%
• And in Spain 10%

Organic
• 9% of British shoppers expect to buy more organic groceries in the future
• 20% in France
• 18% in Germany
• 7% in Spain

http://www.igd.com/index.asp?id=1&fid=6&sid=25&tid=90&cid=1623

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