Top of the list of ethical issues that interest shoppers is food from their local area, with a third (35%) saying that they will buy more in the future. Then came Fairtrade (24%) and animal welfare (also 24%), and finally organic with a fifth (21%) of shoppers supportive.
Interest in ethical shopping is varied among the four countries surveyed. For example, British and German shoppers expect to be buying more local and regional food in the future, while organic is increasingly popular in France and Spain.
• 28% of shoppers in Britain expect to be buying more products with high animal welfare standards in the future*
• 30% of French shoppers feel the same
• In Germany this figure is 8%
• And in Spain 10%
• 9% of British shoppers expect to buy more organic groceries in the future
• 20% in France
• 18% in Germany
• 7% in Spain