The European Commission has approved 33 new programmes to promote EU agricultural products in the EU and on third country markets. These programmes are worth €108 million over 3 years, half of which (€54 million) comes from the EU budget. The programmes will contribute to opening up new markets and increasing the consumption of promoted products inside and outside the EU. The measures financed can consist of different types of promotional campaigns highlighting the advantages of EU products, especially in terms of quality, food safety and hygiene, nutrition, labelling, animal welfare or environmentally-friendly production methods.
The selected programmes cover a wide range of product categories, notably those hit by recent market difficulties, such as dairy products, but also meat, fresh and processed fruit and vegetables, quality products (namely those protected under the three EU geographical indications' schemes) as well as olive oil and organic produce.
Thursday November 12, 2015/ EC/ European Union.