EU agriculture ministers on 17 February 2014 discussed a draft regulation aimed at reforming the information and promotion policy of EU's agricultural products.
The proposal seeks to develop and secure new markets in the EU and in non-EU countries, by raising consumer awareness of the quality of European agricultural products. To achieve this, it aims to create new promotional tools and concentrate EU action on priority products and markets.
In their discussion, ministers looked at ways of ensuring the efficient promotion of products on the internal market and broached the issue of a possible national co-funding of the policy.
Under the proposal, the policy's budget would grow from €61.5 million in 2013 to €200 million in 2020. The Council aims to reach an agreement with the European Parliament before the next European elections scheduled for May 2014.
Tuesday February 18, 2014/ European Consilium/ European Union.