Brazil looks to increase pig meat consumption in the national market

The Brazilian association of Swine Livestock Breeders has proposed to begin a 3-year campaign to stimulate and increase pig meat consumption in Brazil. One of the main points to deal with in the campaign will be to break the myth about the fat content of pig meat compared to other meats.
Wednesday 8 July 2009 (9 years 15 days ago)
The Brazilian association of Swine Livestock Breeders has proposed to begin a 3-year campaign to stimulate and increase pig meat consumption in Brazil. One of the main points to deal with in the campaign will be to break the myth about the fat content of pig meat compared to other meats.

In the EU the average consumption per capita is close to 45 kg/person/year, while in Brazil the figure is only 13 kg/person/year.

(Original in Spanish. Read Google translation here).

http://www.eurocarne.com/noticias/ultimas/ficha_noticia.php?codigo=14141&fechanoticia=20090703

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