The European Commission has approved 20 programmes to promote agricultural products in third countries. The total budget of the programmes, running for a period of three years, is € 60.2 million of which the EU contributes € 30.1 million (50%). The selected programmes cover fresh and processed fruit and vegetables, milk and milk products, PDOs (Protected Designations of Origin), PGIs (Protected Geographical Indications) and TSGs (Traditional Specialities Guaranteed), organic food and farming, olive oil, wine and spirits, cereals and rice, horticulture and meat.
In 2000 the Council decided that the EU could assist in financing measures that provide information on or promote agricultural products and food on the EU single market and in third countries. The total annual budget available for these promotion programmes is around €55 million.
The measures financed can consist of public relations, promotional or publicity campaigns, in particular highlighting the advantages of EU products, especially in terms of quality, food safety and hygiene, nutrition, labelling, animal welfare or environmentally-friendly production methods. These measures can also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin (PDO), protected geographical indications (PGI) and traditional specialities guaranteed (TSG), information on EU quality and labelling systems and organic farming, and information campaigns on the EU system of quality wines produced in specified regions (QWPSR).
The EU finances up to 50% of the cost of these measures (up to 60% in programmes promoting the consumption of fruit and vegetables by children or concerning information on responsible drinking and the dangers of excessive alcohol consumption), the reminder being met by the professional/inter-branch organisations which proposed them and in some cases also by the Member States concerned.
Thursday December 1, 2011/ European Commission/ European Union.