mEATquality at EMAC 2025
At the 54th EMAC Conference in Madrid, the mEATquality project hosted a well-attended session on consumer preferences for sustainable meat.
We shared insights from three consumer studies on:
Blockchain and trust
Visual cues at point-of-sale
How information affects taste perception
The session sparked a great discussion on the ethics of promoting “better” meat vs. reducing consumption.
Learn more about this event: https://meatquality.eu/media/