mEATquality (English)

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Linking extensive husbandry practices to the intrinsic quality of pork and broiler meat.

mEATquality analyses consumer attitudes, perceptions, and preferences regarding sustainable meat production. The husbandry factors that determinate ‘extensiveness’ can be applied and optimised in organic, free-range and conventional production systems.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 101000344.

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Publications: mEATquality (English)

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🌿 At the Agro-Livestock Fair of Valle de los Pedroches, we proudly presented the latest developments from the EU-funded #mEATquality project — advancing sustainability, animal welfare, and meat quality in European pig farming.
🎤 During our session, “mEATquality Project: Meat Quality, Sustainability & Animal Welfare in European Extensive Pig Farming”, we discussed powerful tools like the Sustainability Calculator and Life Cycle Analysis.
📊 Key Insight: Iberian acorn-fed pigs raised in the dehesa ecosystem not only deliver exceptional meat quality — they also contribute to a carbon-negative
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🌟 Research Highlight 🌟
Our mEATquality team in Poland, featuring Ewa Sell-Kubiak, Gabriela Cieleń, and Dominika Kroplewska, has conducted an insightful study on Polish consumers' attitudes towards the taste, culinary properties, and willingness to pay for meat from higher welfare farms.
Key Findings:
• Consumers are increasingly aware of the importance of animal welfare.
• Despite higher costs, many are willing to pay more for products from higher welfare farms.
These findings are crucial for Polish farmers considering the use of extensive farming practices to enhance animal welfare.
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March Newsletter Alert! 🚨
Stay updated with the latest developments in our project and access new tools and materials available in multiple languages:
• Extensive pig and poultry husbandry practices
• Consumer preferences when choosing meat
• Sustainability of pork and poultry meat production
• 2025 project events and activities

Subscribe at: www.meatquality.eu
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We are pleased to announce that the Practical Abstracts of the mEATquality project are now available in Italian!
Siamo lieti di annunciare che gli materiali didattici del progetto mEATquality sono ora disponibili in italiano!

🌱🐖🐓These abstracts provide valuable insights and practical solutions for sustainable pork and broiler meat production, addressing societal demands, environmental concerns, and economic needs.
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🌱 New Publication Alert! 🌱
Excited to share our latest joint publication, “Connecting the Fork to the Farm,” featured in REVOLVE magazine. This collaborative effort brings together insights from four EU projects: PATHWAYS, mEATquality, Code: Re-farm, and H2020 INTAQT.
Together, we are working towards building a sustainable food system in Europe. Our findings and research lines aim to create a more resilient, efficient, and environmentally friendly food production process.
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Watch our exclusive interview with Álvaro Barrera, President of Asociación Ecovalia, as he discusses the sustainability of meat production and the mEATquality project.

By Daniel Jiménez Lorente, Noticias Positivas
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Pig native breeds for outdoor farming

Read our Practice abstrc about pig native breeds for outdoor farming!
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The mEATquality Newsletter is now available! Learn about the project's development and access scientific and practical tools on extensive pig and poultry husbandry practices, meat quality, sustainability of pig and poultry farming, and consumer preferences when choosing meat.
Don't miss out! Check it here: https://lnkd.in/duGexv4d
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Pig genetics is crucial in enhancing pork production’s sustainability and quality, tackling challenges like disease resistance and environmental impact. Discover how genetic selection can benefit your production system!
🔗 Learn more:
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Agri-food industry by-products and functional additives for pigs feeding

This Practice Abstract explains how to reduce food-feed competition in pig production
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