The leaders in animal proteins from throughout the world have been in Bangkok from March 15 – 17, 2017. The total number of visits at VIV Asia 2017 recorded during the three days of the biennial event rose by nearly 20 percent compared with VIV Asia 2015, achieved a new record of 45,952 from 127 countries. This has included the visits by people from China rising from 1,917 in 2015 to 3,362 in 2017 --- a massive increase of more than 75 percent.
“I firmly believe that the 2017 show has brought VIV Asia into a new league,” manager VIV worldwide Ruwan Berculo declares.“Where the number of exhibitors grows so fast you have a more complete offering for visitors to examine. I appreciate the extent to which companies at this edition invested more than ever in their exhibits.” With the growth in the total number of visitors has come a further increase in quality there too, as exhibitors have confirmed to the organizers. “The quality of the event is there already. Now that it is definitely in a new league of global platforms, our ambition is to make sure that VIV Asia develops even more as the window on the complete value chains of meat, eggs, milk and aquaculture.”
The rise of China
“The fact and figures sheet on VIV Asia 2015 listed China in fifth place on the number of visits per country,” reports show manager Zhenja Antochin. “In 2017 it has moved up to second place. It has fully justified our new Welcome China programme to assist Chinese visitors in their own language as well as our promotion to China’s leading companies in animal production and aquaculture. More than that in my view, this growth in participation reflects the increasing influence of China both regionally and internationally when it comes to investments in animal proteins. We know that China will be investing the most of any country in the coming 25 years and VIV Asia has to respond to that.
“The figures also demonstrate the continued strength of the regional market. Asia and the Pacific zone represent the largest single source of the world’s poultry meat, eggs, pork and aquaculture products. It is also where milk production is growing the fastest. Without a doubt the animal protein businesses in the region are still receiving considerable investments towards their modernisation and further expansion.”
Upsurge from South Asia
On the certified final figures for VIV Asia 2017, attendance from outside Thailand grew to 27,758 from 21,723. The most represented countries apart from Thailand have been China, Vietnam, Philippines, India and Malaysia, each of them sending at least 2,000 people and all of them showing a significant increase in their representation compared with two years ago.
“We have found that the fastest growing attendances were from China, Philippines, Indonesia, Vietnam, Sri Lanka and Bangladesh,” says Zhenja Antochin. “Among many reasons seems to be that the animal protein industries of South Asia now consider VIV Asia to be their own international show, an event which is for and about them as much as being for wider communities. “It is a trend that we welcome warmly, not least bearing in mind the dynamic nature of the business in the countries of South Asia. Bangkok is close to them geographically so it is a highly convenient location for professionals from the Indian subcontinent. In a real sense it means that VIV Asia is their local show!”
April 20, 2017 - VIV Asia