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The Pork Promotion and Research Agency (PPRA) and Canada Pork are pleased to announce the official launch of PickPork.ca, a new digital hub designed to support both consumers and industry partners.
Developed as part of a joint domestic marketing initiative, Pick Pork supports efforts to strengthen pork’s presence in the domestic market by connecting with young consumers (Gen Z and Millennials), while also reaching a broader audience through digital content tailored to today’s lifestyles. After first building awareness on social media, the initiative is now expanding through a dedicated website that brings together cut-specific guidance, recipes, and practical kitchen resources in one place.
May, 2026 - Pork Promotion and Research Agency