Mr Van Bergen will be responsible for the operational management of the Farming department.
The structure of Dutch pig farming is changing rapidly. Due to changed regulations from among others provinces, but also the new vision of the Ministry of Agriculture, Nature and Food Quality which is strongly focused on circular agriculture in closed supply chains, pig farming in the Netherlands is facing an important transition.
Over the past years, Vion has invested strongly in the development of demand-driven supply chains with the introduction of its innovative Good Farming concepts. Besides Good Farming Star (the pork concept with the 1 star Beter Leven label), Good Farming Organic (organic pork under the brand name De Groene Weg) and Good Farming Balance (pork for the international markets) are the leading supply chain concepts. Last year Robusto, a premium ham for the top segment of the European processed meat industry, was introduced at food trade fair Anuga.
Vion expects the development of the structure of Dutch pig farming to accelerate in the coming years. The development of demand-driven supply chains will play an important part in this. The pig farmer has a central position in Vion’s market approach. Vion sees it as its mission to ensure that every pig farmer/partner realizes their optimal return objective. It is only under this condition that a healthy future of pig farming in the Netherlands can be guaranteed.
Mr Van Bergen will be given the task to speed up the development of new concepts – on the basis of demand-driven supply chains – and in connection with this, to strengthen the supply structure in the coming years. He will report directly to John de Jonge, who will take over the position of Chief Operations Officer (COO) within Vion Pork from Frans Stortelder as of 1 January 2019.
Frans Stortelder, COO Vion Pork: “Mr Van Bergen joins our organisation as a very experienced Director, with great knowledge of and specialisation in the pig farming supply chain. Due to his experience within Rabobank, we consider Mr Van Bergen to be perfectly suited for the further development of our supply organisation in the strategic direction we have chosen.”
October 31, 2018 – Vion