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Vietnam's animal protein sector is entering a new phase of growth, supported by strong macroeconomic performance, rising incomes, and an expanding middle class. With gross domestic product expected to grow 6% to 7% annually from 2026 to 2030 and continued urbanization, demand for pork and poultry will remain robust. Pork is still the dominant protein, but poultry is growing at a faster pace, driven by modernized farming practices and increasing consumer preference for convenient, safe, and value-added products. Per capita protein consumption remains below that of more developed Asian markets, leaving room for further growth.
Vietnam's livestock sector is undergoing rapid modernization. Larger-scale, integrated, and tech-enabled production models are steadily replacing traditional smallholder farming. In the pork sector, consolidation is ongoing, improving efficiency, biosecurity, and production capacity among leading domestic and foreign players. Poultry continues to grow strongly but faces volatility due to rapid capacity buildup and competition from imports. Meanwhile, the feed industry continues to face structural overcapacity and remains heavily reliant on imports, further accelerating the shift toward vertically integrated feed-farm-food systems.
Consumer behavior is evolving. Modern retail, e-commerce, and foodservice channels are gaining share as consumers place greater emphasis on food safety, convenience, and traceability. Going forward, demand growth will increasingly come from premium and value-added products rather than from volume alone. Over the next five years, Vietnam's animal protein supply chains are expected to continue formalizing and integrating, reinforcing efficiency, quality, and competitiveness across the sector.
February 26, 2026/ Rabobank.
https://www.rabobank.com/
