The study will investigate changing consumer attitudes and trends in developed and emerging U.S. pork export markets in 17 defined countries.
In addition to analyzing linear consumer trends, the Pork 2040 research will assess trends in the development of new production and marketing technologies, as well as in growing environmental concerns and in emerging legal, trade and regulatory regimes around the globe.
China, which has a growing and increasingly urban population base, will be the first country studied through the Pork 2040 lens. A research platform will be developed to enable the U.S. pork industry to design and implement a long-term strategy for U.S. pork consumption in China and to add context to one of the most critical export markets.
Tuesday November 13, 2018/ The National Pork Board/ USA.