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United Kingdom - Top multiples sign-up to campaign

Tesco and Morrisons have signed up to a campaign to improve country of origin labelling on meat products. The retail giants have agreed to back the Conservative Party’s ‘Honest Food’ campaign and provide more information to consumers about where its meat products come from.
24 September 2009
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Tesco and Morrisons have signed up to a campaign to improve country of origin labelling on meat products. The retail giants have agreed to back the Conservative Party’s ‘Honest Food’ campaign and provide more information to consumers about where its meat products come from.

Tesco and Morrisons will be joining Sainsbury’s M&S and Waitrose which have already backed the campaign, which sees the retailers pledge to introduce clear statements on all products containing 10% meat and higher, and the replacement of the term ‘Produced in the UK’ with the term ‘Made in the UK with meat from X’ when a product is manufactured in the UK but contains non-British meat.

http://www.meatinfo.co.uk/news/fullstory.php/aid/9442/Top_multiples_sign-up_to_campaign.html

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