Major supermarkets have endorsed the voluntary code which aims to give clear and unambiguous information about country of origin on packs of pork, bacon and ham.
The code of practice also covers the use of single country of origin descriptions and where pork from a number of different countries may be used. The key elements of country of origin include:
• A commitment to clearly display the country of origin on retail packs;
• Where single country of origin is displayed it means that the pig was born, reared and slaughtered in that country;
• The term “produced in the UK” will not be used without qualification of the origin of the pork;
• The use of national terms and symbols (such as flags) will mean that the pork comes from that country;
• Product specific terms such as Wiltshire Cure will mean that the pork used to make the product comes from within the UK. If not the origin will be clearly stated;
• Imagery that could imply UK origin will only be used on UK origin product, otherwise there will be a statement of origin on the pack;
• Food service outlets will make origin information readily available to customers such as on the menu, in literature or on company websites; and
• Where the term “local” is used it will be clearly defined.