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Portugal: the pig farmers create the PORCO.PT brand

The Portuguese pig producers will create the Porco.PT brand to distinguish the pork produced in Portugal.

Monday 3 October 2016 (1 years 8 months 16 days ago)

The Portuguese pig producers will create the Porco.PT brand to distinguish the pork produced in Portugal (Portugal prodeces some 55% of the pork it consumes). The pork will have to fulfil excellence standards, and the product is expected to reach the supermarket shelves by early 2017.

According to Mr. João Correia, a set of specifications have been drafted: the producers that wish to obtain the quality label Porco.PT will have to fulfil them, and they will cover all the production stages (farmers, transport, abattoirs, distribution centres and retailers).

Saturday, 24 September 2016 / Jornal de Negócios/ Portugal.
http://www.jornaldenegocios.pt/

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