Portugal: the pig farmers create the PORCO.PT brand

The Portuguese pig producers will create the Porco.PT brand to distinguish the pork produced in Portugal (Portugal prodeces some 55% of the pork it consumes). The pork will have to fulfil excellence standards, and the product is expected to reach the supermarket shelves by early 2017.

According to Mr. João Correia, a set of specifications have been drafted: the producers that wish to obtain the quality label Porco.PT will have to fulfil them, and they will cover all the production stages (farmers, transport, abattoirs, distribution centres and retailers).