Media attention to animal welfare has negative impact on meat demand

As a whole, media attention to animal welfare has significant, negative effects on U.S. meat demand, according to a new analysis by Kansas State University. The study’s results are based on an extensive search of top U.S. newspapers and magazines used to develop indices reflecting public information on animal welfare that U.S. consumers received from 1982 to 2008.
Friday 24 September 2010 (7 years 10 months 26 days ago)
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As a whole, media attention to animal welfare has significant, negative effects on U.S. meat demand, according to a new analysis by Kansas State University.

The study’s results are based on an extensive search of top U.S. newspapers and magazines used to develop indices reflecting public information on animal welfare that U.S. consumers received from 1982 to 2008.

“This study found increased media attention caused a reallocation of expenditures to nonmeat food rather than reallocating expenditure across competing meat products. Accordingly, all three evaluated livestock and meat industries stand to lose if total meat expenditure is reduced as consumers obtain increasing amounts of media information regarding animal well-being and handling issues,” the report states.

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