According to figures from the Association of Pork Producers of Chile (Asprocer), last year's main destination for pork exports was South Korea, with 27% of total exports, followed by Japan (22%) and China in the third place, where 16% of local exportable production was shipped to. However, the picture in the first half of this year was different. A rearrangement of markets caused Japan to jump to the first place and China to relegate South Korea to the third place, transforming the Asian giant in the second largest market for Chilean pork.
Rodrigo Castanon, Asprocer general manager, said: "China is a market with tremendous potential, but with a high level of competition (EU only owns 80% import's market share.)" This is why the guild points out further progress on differentiation is essential, "linked to animal health, safety, organoleptic quality, adaptability to customer requirements and promotion." This last element is the reason why exporters have a sector campaign called ChilePork, which aims to position pork in China, an initiative that also includes South Korea and Japan. Castanon said that this measure is partially funded by the Government through ProChile.
Monday, July 25, 2016 / Asprocer / Chile.