Avril and Tönnies, major actors in the European pig industry, are planning to combine their respective skills to develop a sector for 100% French pork products. The two partners are thus aiming to increase the share of French pork among the processed products available, notably in supermarkets, where the Tönnies’ meat and convenience branch »Tillman’s« is specialized in.
This planned alliance provides for the creation of a joint enterprise to combine the skills and expertise of both partners within a new butchery and processing plant. Products from these new facilities will adhere to the "5F" quality approach driven by Avril, which guarantees the use of pigs that are born, raised, slaughtered, butchered and processed in France. These products could partly replace imported raw materials, notably to supply ranges of convenience foods sold in the charcuterie and fresh product departments in French supermarkets.
Under this planned alliance, Abera, an Avril Group subsidiary, will supply pork that is guaranteed "5F", thus consolidating its positions in slaughtering and butchery. Avril will also draw on the expertise of another of its subsidiaries, Sanders (the leader in France for animal nutrition and production) and its in-depth knowledge of different livestock sectors, particularly regarding the compilation of specifications. On its side, Tönnies, a German, family-run group specialised in the slaughtering of pigs and cattle and processing their meat, will be able to broaden its range of fresh and processed pork products sold by supermarkets in France.
Thursday October 29, 2015/ Groupe Avril/ France.