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Orffa, a global producer of specialty feed additives, today announced its renewed purpose, vision and mission, distilled into a new brand promise: ‘Orffa. The science in your feed.’
The global feed industry is undergoing rapid transformation, with rising demand for transparent, evidence-based and reliable insights. Orffa’s renewed direction responds to these needs by strengthening its scientific foundation and providing customers with clearer guidelines for formulation efficiency, performance predictability and sustainability. The new brand promise reflects Orffa’s broader ambition to enable better-informed decision-making across the industry, grounded in peer-reviewed science and independently verified results.
Over the past year, Orffa has taken significant steps to further embed scientific excellence into its operations, including:
- Advancing gut health analytics through its partnership with Florates, enabling more precise microbiome-driven decision-making.
- Initiating scientific collaboration on methane abatement with SeaForest to explore new pathways for sustainability.
- Completing external verification of Life Cycle Assessment (LCA) data for its digestibility enhancer Excential Energy Plus by the Global Feed LCA Institute (GFLI), reinforcing the company’s commitment to transparent, peer-reviewed environmental performance.
These developments mark the first phase of a broader roadmap to integrate scientific rigor more deeply into Orffa’s global organization. Additional initiatives are already underway as the company continues to expand its research capabilities and collaborations.
Aligned with its new brand promise, Orffa is also introducing its updated mission statement:
“We empower viable animal farming through science-driven specialization.”
This mission underscores the company’s focus on innovative, validated and highly specialized solutions that support future-proof animal production.
Arno van der Aa, Director Marketing & Innovation, comments: “Our renewed direction strengthens our commitment to scientific excellence. It will drive innovation in feed additive solutions and services, expand our global research collaborations and deliver measurable benefits for viable animal farming.”
Orffa’s refreshed identity goes live on its corporate website today and will be showcased next week at Poultry India (Hyderabad) and VIV Middle East Africa (Abu Dhabi), where the company will present its science-driven approach to customers, partners and industry professionals.
19 November 2025 - Orffa
