At the last Agritechnica, the number of visitors from France doubled to reach nearly 4000 and this year similar numbers are expected, particularly given the volatile economic climate and the need for more information on the future of the markets. The event preview focuses on the expectations and challenges facing the agricultural sector from a practical point of view.
“As Europe’s largest agricultural machinery market, France’s farmers are incredibly important to equipment suppliers from all over the globe,” explains Dr. Jochen Köckler, managing director of the DLG’s exhibition department.
“And farmers flood to Agritechinca because they know it’s the only event which can provide a complete overview of the world-wide machinery market – it is the leading platform for new technology premieres.”
“People can come to the show and pick the brains of experts from every sector - machinery suppliers, grain traders and finance specialists. Because of Agritechnica's international renown it can give visitors a truly global perspective of which way things are heading,” Köckler added.
· Trendmonitor Survey
As the show organiser for Agritechnica, the DLG will present the Paris preview attendees with the latest results from its twice-yearly survey of nearly 3500 European farmers. The research analyses producers’ opinions on the risks and the opportunities in their sector as well as their investment plans.
This independent survey covers Poland, the Czech Republic, Hungary, Russia and the Ukraine plus the long-established markets of Germany, France and the UK. It offers international agricultural suppliers and service providers a regular guide to market trends and economic developments, giving an indication of the health of the sector and the expectations of Europe’s leading farmers.
· Expert Opinion
A unique insight into the future of the agricultural equipment industry will be given by Cornelia Horsch, managing director of Horsch France, who will outline her expectations and challenges for modern agricultural machinery.
Martin Umhau, a leading business-focused arable farmer from Oschatz, Germany will then give his take on the opportunities for European farmers from a practical point of view.
· Agritechnica Highlights
Participants and guests at the Paris Agritechnica Preview have the opportunity to hear first about the event highlights. Of key interest will be the new areas of the World Soil and Water Show and the Focus on China. Latest details on exhibitor numbers, profiles and the new exhibition structure which includes even more halls will also be revealed.
Agritechnica 2009 takes place in Hanover, Germany on 10th – 14th November with VIP preview days on 8th & 9th.