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USA - National Pork Checkoff Board calls for action on We Care, PQA Plus®; pork producers, customers respond

The National Pork Board has adopted a resolution urging all U.S. pork producers to become certified in the Pork Quality Assurance Plus® program by June 30, 2010, and to achieve PQA Plus® site status by Dec. 31, 2010. Additionally, the board is recommending that producers embrace the ethical principles the industry adopted in 2008.
4 June 2009
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The National Pork Board has adopted a resolution urging all U.S. pork producers to become certified in the Pork Quality Assurance Plus® program by June 30, 2010, and to achieve PQA Plus® site status by Dec. 31, 2010. Additionally, the board is recommending that producers embrace the ethical principles the industry adopted in 2008.

"PQA Plus is important because it includes steps that allow us to demonstrate directly to our customers that we are raising animals and producing pork in a socially responsible way," Steve Weaver said (a California pork producer and president of the 15-member board that directs programs funded by the Pork Checkoff).

http://www.pork.org/NewsAndInformation/News/News%20Releases/NewsEdit.aspx?NewsID=673

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