Canada prepared to re-instate WTO challenge to COOL

The purpose of a WTO compliance panel is to determine whether measures found to violate WTO obligations have been brought into conformity with WTO obligations.

WTO confirmed that the United States Country-of-Origin Labelling (COOL) measure discriminates against Canadian livestock and is inconsistent with the WTO trade obligations of the United States.

A simplified "Product of Canada and the USA" labeling system should apply to beef and pork as well as livestock raised, processed, and traded between Canada and the United States, recommends a new study.