Orffa and Excentials introduce a new generation of organic selenium for animal nutrition

European based feed additives company Orffa and its global subsidiary Excentials will launch a new generation of organic selenium for the global animal nutrition market. The product will be marketed under the brand name Excential Selenium₄₀₀₀

New generation of organic selenium
Selenium (Se) is an essential trace element for human and animal health and supply of an adequate level in the diet is highly important. Selenium sources added to the animal diet can be categorized as inorganic or organic. Excential Selenium₄₀₀₀ is a completely new form of organic selenium and is available for animal nutrition from now onwards.

100% effective organic selenium
The traditional way of supplying organic selenium is in the form of selenized yeast. Organic selenium has been proven superior in bioavailability in a great share of animal trials. However, there is a limitation of selenized yeast and this lies in the fact that only part of the selenium is in the form of selenomethionine, which is the actual effective organic form and on top yeast is not 100% digestible. The new product Excential Selenium₄₀₀₀ tackles these issues effectively. The product shows no variation in concentration and all selenium is in the form of effective digestible organic selenium. Intensive trial work in laying hens and dairy cows show the superior bioavailability of Excential Selenium₄₀₀₀ over selenized yeast.

European authorization
Orffa’s solid dossier on quality, safety and efficacy has been recognized by EFSA and European Commission. The product has now been authorized in Europe as nutritional feed additive for use in all animal species. This intensive registration process and authorization confirms the quality and safety of the product.

Global launch
The product will be launched on a global scale. Within Europe the product will be marketed via Orffa and outside Europe the product will be launched via the Excentials network.

May 15, 2014 - Orffa